The 2nd International Conference on Brand Management - ICBM 2010 intends to provide an outstanding platform to present and discuss various branding tools and models, current trends and dynamics in global branding. The conference, being organized by the Institute of Management Technology, Ghaziabad in association with the Center for Indian Business, University of Greenwich, will focus at the changing dynamics in the international branding scenario and the drivers that shape the brand architecture. ICBM 2010 will be a place for sharing research based knowledge among academicians and practitioners on contemporary areas of Brand Management.
The 2nd International Conference on Brand Management - ICBM 2010 will focus on the following topics:
Technology Branding, Branding of Entrepreneurial Ventures, Branding of Services, Destination Branding, Green Brands, CSR as a tool for branding, Online Branding, Corporate branding, Visual Imagery and Brand Semiotics, Regional Branding, Global Branding, Brand Valuation, Innovations in Branding.