Event Profile
Digital Signage Asia 2008 is focused on new emerging medium of digital signage. The aim of DSA 2008 – convention is to discuss about all the essential aspects of this rising industry such as strategy, innovation, content, technology, software, media and marketing etc.
The conference would discuss about many topics such as the overview of the industry, media buying agency vs. media owner, selling to the brand, content creation for digital signage, ideal content mix, deployment of DS, measurement - to prove effectiveness of the medium, range of technology available in the market (hardware & software), the revenue sharing model vs. rental model, the issues when screens have to be placed and many more.
