Event Profile
New Media Congress is a one day conference organized by the NDTV to bring together some of the best minds in the Internet and mobile domain under one roof to discuss the convergence of Television, Computer and Mobile. The summit will be attended by senior management from internet companies, brand managers, senior management from advertising and media companies and service providers from IT & telecom companies. The senior Executives of the New Media Industry will get an opportunity to network with stakeholders of the industry. The topics will be covered under this summit include:
Digital Media- Worldwide developments, evolving business models, large economic benefits, open networks and engines, government policies and regulations, socio economic environment, infrastructure bottlenecks, cross platform competition and patenting and recorded cases.
Convergence- triple play business models, digital, interactive, IPTV and mobile TV, bundling voice, broadband and video, HDTV, business market for converging models and role of technology.
Mass Media Internet Companies-role of broadcasters and publishers in the internet media, changes in content production.
Branding and Marketing Strategies- building brand values in digital world, customer acquisition, role of service providers, customer service and delivery
Advertising Strategies-revenue shift and trends, building cost effectiveness, video media and gaming as advertising tool, statistics and worldwide data.
