The 4th IIMA Conference on Marketing in Emerging Economies is the most important event committed to offer a unique forum to present and converse research on marketing in the perspective of emerging economies. The event aims to bring together researchers, academicians and practitioners for assisting them to share research based marketing knowledge and promote contributions through multi-disciplinary research-based plan. The conference will convene research papers from academicians and marketing professionals coming from across the world which could be empirical, theoretical or based on case studies. The 4th IIMA Conference on Marketing in Emerging Economies will focus on many relevant topics including: Consumer Behaviour, Management of Marketing Offers, Strategic Marketing, E-commerce, Marketing Research, Marketing Communication, Retailing, Psychology and Marketing, Experimentation in Marketing, Strategies for Harnessing the Potential at the Bottom of the Pyramid, Applied IO Models on Competition in Marketing, Pedagogy in Marketing, etc.
The targeted visitors at the 4th IIMA Conference on Marketing in Emerging Economies 2010 are: Academic scientists, Leading engineers, Industry researchers Scholar students, Education Administrators, Consultants, Universities, Related professionals.