BMA Conference on "Memorabilia of Failed and Forgotten Brands in India" is the most unique event of its type that is proposed to analyze the numerous viewpoints in order to find out the cause for the failure of some of the leading brands in India that are not in existence today. The conference will create a splendid interest within the firms and academia, offering them excellent opportunities to recognize and allocate their views on those brands. The event will look at major reasons that lead to the fatal outcome of the specific brands, and discuss to build up some useful tactics to avoid these kinds of consequences in future. BMA Conference on “Memorabilia of Failed and Forgotten Brands in India" will also gather papers of the relevant field and peer- reviewed papers will be published in BMA journal of retail & marketing.
The targeted visitors at BMA Conference on “Memorabilia of Failed and Forgotten Brands in India" are: Corporate Companies, Students, IT Experts, Firms, Academia, Advertising Agencies, etc.