Event Profile
International Conference On Transnational Business Challenges & Strategies is being organized by Dept of Management Studies, Dr MGR Educational and Research Institute University, Chennai. The excitement and opportunities of the new millennium are accompanied by many new opportunities, challenges, risks, and associated costs of doing business internationally. The conference aims to explore the challenges faced by management people in handling these internationally-intricated and complex business and, to find/innovate the required/suitable strategies to meet these challenges. The conference is open for experienced as well as young management faculty, professionals from several industry and research scholars.
The conference will have six sessions and will cover several topics such as:
Dynamic Global Markets: The Unraveled Marketplace, Outgrowth of New Markets, Determinants of Global Trade, Global Trade Dynamics, Organizing Transnational Marketing, Global Market Segmentation, Cultural Environment, Product Strategy, International Pricing, etc.
Complex Human Force: Communicating across borders, Cross-cultural communication, Negotiation across borders and cultures, Decision-making across borders and cultures, Work motivation across borders and cultures, Leadership across cultures and borders, Non-western Style of Leadership, International HR Management, etc.
Money - Driving Force: The Market for Foreign Exchange, International Bond Markets, International Equity Markets, International Portfolio Investment, Managing Economic Exposure, Managing Transaction Exposure, Managing Translation Exposure, Managing Political Risk, etc.
Seamless Logistics: Understanding Cultural Differences, Transportation Management, Controls on International Aviation, Interplant Movement, Plant and Warehouse Site Selection, Environmental Issues, Boycotts and Antiboycotts, Multi-country Trade Alliances, etc.
Awesome IT: Influence of IT International Trade, Evolution of IT, Cultural Continuity, Computer Aided Design, Computer Aided Engineering, E-Commerce, Automated Manufacturing Process, Productivity and Innovation of Workforce, Internet in Contemporary Business, etc.
Corporate Governance: Key Issues in Governance of Public Corporations, The Agency Problem, Law and Corporate Governance, Corporate Governance Reform, Business Ethics, Moral Philosophies of Relevance to Business Ethics, Cultural Relativism, Corporate Social Responsibility, International Ethical Code of Conduct, etc.
