Visakha Utsav is an exclusive tourism festival featuring the culture, arts, crafts and cuisine of Visakhapatnam. The festival is organized by the Department of Tourism in association with the district administration. It stretches on for four days. Vishakha Utsav highlights the huge tourism potential of the Visakhapatnam region. Over a million people flock to enjoy cultural programmes, sports, and cuisine spread throughout the region. Other attractions of the Visakha Utsav include a garment exhibition (Vasthra), cultural shows (Kala), traditional crafts (Jaatara), heritage tours (Yatra), sports (Kreeda) and a flower show (Parimala).