LIFW Enters International Parlance

Lakme India Fashion Week has created bizarre in this glamour world of fashion. Organized in 2000 for the first time in New Delhi, it has given a golden opportunity to the Indian fashion designers to exhibit the rich craftsmanship that India has to offer. Models cat walked on the ramp attiring designer clothes. The purpose of such fashion show is multifold. LIFW As Major Indian Annual Fashion Show has not only give a lifetime chance to the designers to showcase their pret (ready to wear) designs but also provide a common platform for the meeting of fashion designers and prospective buyers thus giving a boost to trade.

Second such fashion event held in Mumbai in 2001 was a great success. It has enabled the Indian fashion industry to make a name for itself. India's top models, designers and major players participated in the event. A couple of designers who participated and have made an incredible contribution in taking Indian fashion Industry to heights are Ritu Kumar, Rohit Bal, Malini Ramani, Lalit & Sunita Jalan. This is a major fashion show, which rocks the world every year.

Recent fashion show was held in 2005 from 20th April to 26th April. The pride of the show were the splendid designs displayed by a group of 61 designers. This event is given extensive media coverage. The specialty of LIFW is that it gives chance to fresh talent. Some of the pretty new faces that enhanced the charm of the show are: Krishna Somani, Sohini Jaitley, Himani Thapa and Tanvi Singh.

LIFW aims at securing its domestic front while setting its foot in foreign markets. Keeping this in mind, designers come up with exclusive varieties for ethnic, Indo western and western sector. India has a rich culture. Its richness is used and depicted in the designs, which are classy and contemporary. In 2005 about 60 international buyers representing 12 countries participated in this grand fashion extravaganza. Some of the popular international buyers are Okra, RCKC and Selfridges. LIFW is gaining momentum year by year and is casting its spell not just in India but in the western world too.