Place of Birth: Jodhpur, Rajasthan
Label: JJ Valaya, Valaya Home, Studio Valaya, Valaya Quantum
JJ Valaya is some times referred to as the 'Monarch of Indian Fashion'.
His splendid collection of hand embroideries and exquisite bridal
trousseau are a rage in the fashion world globally. His effort to create
timeless attires, with dollops of contemporary classicism clinging onto
it, has a fresh look and looks distinct from all the other designer
wears. JJ Valaya is also regarded as the trend setter of the fashion
fraternity. Though his roots are dipped to the past, he infuses with it
the spanking new styles. His label that was established almost three
decades earlier still has strong grip of the market and excels in
wedding attires and evening wears, for both men and women.
Ruled by the planet Saturn, according to his date of birth, JJ Valaya
comes from the Desert of India - Jodhpur in Rajasthan. Born in an army
family, he was brought up in various cities of India, along with his two
elder brothers. His creative skills are apparent from the fact that he
remained the best artist and calligraphist in school for five years at a
stretch. He did his graduation in the commerce stream from Chandigarh
After graduation, Valaya worked as a chartered accountant. However,
this did not continue for a long time, as after 18 months he put his
wings to fly and followed his desire of becoming a fashion designer. In
1989, he got admission in NIFT, Delhi. He graduated two years later,
after winning various awards that included The Prix de Incitation in
Paris, The Thapar-Dupont Medal, The Elyxa award and the KLM-NIFT Trophy.
Career and Success
JJ Valaya was the first designer to host a solo fashion show in India.
He was also the first Indian designer to showcase his collection along
with prominent International Designer Todd Oldham. Hand in hand with
brother, TJ Singh's entrepreneurial abilities, he launched his brand "JJ
Valaya" in 1991. His brand consisted of couture line of attire,
which gained great accolades from the fashion fraternity. This was
followed by "Valaya Home" in 1996 and a prêt label "Studio
Valaya" in 1999.
In September 2006, House of Valaya entered into a licensing agreement
with Genesis Color Private Ltd to design and manufacture its diffusion
label "Valaya Quantum". Valaya's novelty and his brother's
entrepreneurial capabilities have made the House of Valaya a pioneer in
the Indian fashion Industry. He is a founder member on the Board of
Governors of the Fashion Design Council of India (FDCI) and the Official
Brand Ambassador for Swarovski, India.
Brand and Clientele
House of Valaya is one of India's most respected fashion houses. It not
only caters to fashion lovers, but also provides a whole lot of luxury
products, such as furniture, tapestries, stunning fabrics and home
furnishings, haute couture and footwear, apart from cuisine. JJ Valaya
has several successful solo fashion shows in his kitty, including the
ones in New York, London, Paris, Dubai, Singapore, Hong Kong and
Johannesburg as well as in most major Indian cities. He also made an
entry into Bollywood, with the film Yaadien. Valaya also has a long list
of clients, but would not name them giving them total privacy.
Indian fashion designer JJ Valaya is sought by the high and mighty of Bollywood. Check out his biography, profile & collection.