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His journey of fashion designing started with his admission in St Martins School of Art. In the initial stage of setting career path, he started off as an assistant tailor at the National Theatre. He climbed his first ladder to success with the exhibiting of his maiden collection at the London Fashion Week. Subsequently, he launched his attire collection in the label named after him. In this venture, Peder Bertelsen, a Danish businessman did the needed financial investment. In 1988, he was awarded the title 'Designer of the Year' for his awesome Blanche Dubois variety.
Then there were some ups and downs in his life. He had to witness severe financial crisis with the withdrawal of financial assistance by Peder Bertelsen. But as it is said, bad time doesn't stay for long. "Where there is darkness there is a ray of silver lining." Slowly and steadily John established his foot in the arena of fashion world. He is surely a man of substance who has proved that "Where there is a will, there is a way".






