Birth: November 11, 1944
Place of Birth: Amritsar, Punjab
Label: Ritu, LABEL
An icon of the Indian Fashion industry and a frontrunner in
establishing a position for India in the global forum, Ritu Kumar's
contribution has been impeccable to the fashion fraternity, both
nationally and internationally. With almost five decades of work for
display, the designer excels in both traditional and western outfits,
though ethnic attires being her specialty. She was the first women to
bring the boutique culture to India, under the name "Ritu".
The gradual change in the fashion scenario has also lead to a change of
designs for her brand. She has kept in sync with the varying times and
has effectively brought creativity and innovativeness with each
collection. Ritu holds the status of being a revivalist in the fashion
scenario, which has successfully bridged the gap between conservative
and conventional style.
Ritu Kumar was born on 11th November 1944 in Amritsar, Punjab. A native
of Delhi, Ritu graduated from Lady Irwin College in 1964 and did her
higher education from Briarcliff College, NY, USA in 1966. The ace
designer had a humble beginning in a small village, near Kolkata, in
1960, with hand block printers and two tablets to flaunt about. With the
passage of years, fashion grew and so did her network. From being a
designer to an author, Ritu Kumar has been the master of the game.
Career and Success
Starting at a smaller scale, Ritu Kumar has diversified her works of
art globally and has been the mentor of fashion in India. Though she
excels in contemporary and classic style, she has also evolved
indo-western fusion to attract the gamut of European buyers. Some of her
global achievements include the wardrobes for Miss India, for
participation in the International beauty pageants like Miss Universe,
Miss World & Miss Asia Pacific, respectively.
Many times, Ritu has won the award for the Most Outstanding Evening
Gown in International pageants. She was honored by the National
Institute of Fashion Technology in 1998, with Lifetime Achievement
Award. The same year saw her receiving the Outstanding Women
Entrepreneur Award, bestowed on her by the PHD - Chamber of Commerce. In
the year 2000, Ritu Kumar proved her metal once more and was awarded the
Lifetime Achievement Award by the Kingfisher group of industries.
Brand and Clientele
The brand "Ritu" has acquired great accolades
internationally. The designer has not only restrained her work to the
fashion industry, but has also dived into the other sectors that offer
luxury to the people. The brand also launched a fragrance by the name "the
tree of life". In April 2002, Ritu Kumar launched her new sub
brand, 'LABEL'. This is a reflection of contemporary trends. 'LABEL'
caters to modern woman who is independent and confident. It is focuses
on the cut, color, drape and feel of the garment. The brand has made a
name for itself universally. It is fashionable, affordable and like all
Ritu Kumar products, it is of the highest quality. Ritu has also brought
out a book by the name "Costumes and Textiles of Royal India."
She has twelve outlets in India, which offer a range of products from
the conventional to the contemporary.
Fashion Designer Ritu Kumar has made great contribution to the fashion fraternity. Read this biography and explore her profile & collection.