Birth: May 10, 1949
Place of birth: Milan, Italy
Couture line: Prada
Maria Bianchi Prada, professionally known as, Miuccia Prada, took over
her family owned business and has turned it into a fashion powerhouse.
Maria who is entirely in charge of her company's creative decisions
bases her decisions on her strong intuitions. While Maria takes care of
the creative flow of the company her husband takes charge of the
finances of the company. The brand surprises each time with its use of a
specific material in an unusual context and the consequence is the
astonishment on how wonderfully it fits the product.
Mario Prada was born in Milan, Italy on May 10, 1949. After completing
her graduation she did her further studies attaining PhD degree in
Political Science. She also attended Teatro Piccolo for five years,
where she both studied and performed mime. She was also a member of the
Communist Party and an outspoken proponent for women's right. She
inherited the "Prado" organization which basically dealt in
leather goods and was founded by her grandfather and along with her
husband reformed its appearance completely. Though she came from the
highly contradictory world of politics and was a new entrant in the
glamour and glitz world she contemplated and produced designs which
actually reformed global fashion.
Promotions and success
It was in the year 1985 that the brand achieved its first major success
with the introduction of the signature Prada handbag. A classic, black
nylon bag, it was simultaneously delicate but sturdy. In 1989, it
brought out its first ready-to-wear collection which was an instant
rage. The success bandwagon continued in the year 1992 as well with the
release of Miu Miu, a slightly cheaper bridge line. All the hard work
culminated in 1993 when Prada was honored with a Council of Fashion
Designers of America International Award. The following year, she had
earned enough fashion recognition to debut in New York and London. Her
two lines are currently staples at Milan's fashion week.
Brand and Clientele
Prada is said to be the most prominent example of a new form of
inward-directed luxury. Her line of clothes are describes as cool,
comfortable, pure, graceful, and minimalist. They reflect an understated
luxury which is sort after these days. Her clothes avoid being filled
with loud coloring. The brand deals with apparels for both men and
women, leather products, underwear, shoes, new skiing line, fragrance,
watches wallets, handbags, etc. Prada operates from about 250 stores in
65 countries. It also provides online buying facilities.
The name of Miuccia Bianchi Prada is synonymous with handbag fashion industry. Know more about Miuccia Prada and her collection & clientele.