Place of birth: Treviso, France.
Couture line: Pierre Cardin
Pierre Cardin is the most celebrated designer of France. He is regarded among the top fashion designers around the globe today. His designs and his commercial success have made him one of the living legends among French fashion designers. Cardin had a lot of talent which he beautifully refined and made a name for himself in the fashion fraternity. Today the brand is counted among the few top brands in the world. His exquisite designs which have a strong influence of geometrical patterns rather than any female form have created a rage in the fashion fraternity. Cardin was known for his avant-garde style and his space age designs.
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Early life
Pierre Cardin was born on July 7, 1922 in Treviso. He is an Italian born French fashion designer. It was in 1945 when he moved to Paris and started working with Jeanne Paquin as he had completed studying architecture. Then he worked with Schiaparelli, followed by Jean Cocteau and Christian Bernard. Cardin was offered work as the head of Christian Dior atelier in the year 1947 but was denied work at Balenciaga. It was in 1950 when he launched his own house and began with his Haute Couture collection in 1953. In the year 1959 he was expelled from the Chambre Syndicate for launching hid ready-to-wear collections for the Printemps department store as the first couturier in Paris, but was soon reinstated. Nonetheless, he resigned from the Chambre Syndicale in 1966 and started showing his collections in his own venue, the Espace Cardin (opened 1971) in Paris, formerly the Théâtre des Ambassadeurs, near the American Embassy. The Espace Cardin is also used to promote new artistic talents, like theater ensembles, musicians and others.
Promotions and success
Pierre Cardin was the first couturier to turn to Japan as a high fashion market when he traveled there in 1959. After meting out with success in his haute couture venture Cardin expanded into other markets which included his contract with the American Motors to design the interiors of the cars in the years 1972 and 1973. He also purchased Maxim's restaurants in 1981 and soon opened its branches in New York, London, and Beijing (1983). A chain of Maxim's Hotels are now included in the assets. Cardin has also licensed a wide range of food products under that name.