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His collection labeled 'Collezione Bianca' was a major hit. He also designed the bridal attire of Jacqueline Kennedy. Later in 1969, he launched his first designer boutique in Milan. After a couple of years he made a step further by launching a fashion show to exhibit his prêt (ready to wear) ensemble. Not only Valentino is known for his exquisite variety in clothes but also for perfume named after him which came into the market in 1978.
In 1982 a book entitled "Valentino" with Franco Maria as its editor hit the market. To celebrate Valentino's silver jubilee of career, Minister for Industry presented him the official award. Apart from being a fashion savvy, he is also actively involved in social activities. In 1990, Valentino and Giancarlo Giammetti established an association to bring about awareness regarding AIDS and through this he attempted to make an incredible contribution in preventing AIDS. He is truly a multifaceted personality.






